You want to start an e-business or have just started one, but like many others, you are wondering How to stand out from the crowd.
To help you, here are some tried and tested strategies that you can use to attract your audience on social media.
Identify your audience and which Social Media it uses
Social Media is like a sea where different fish of social media platforms are present. You don’t want to catch any and every kind of fish. You need to identify only those fish which are of profit for you. In other words, you need to identify the platforms where your audience hangs out the most. E.g., if you have a B2B business, most of your target audience will h on LinkedIn instead of Instagram.
Focus on engagement
Products and promotions are fine but remember most people come on social media platforms to either gain some knowledge or just have some fun after a weary day. The primary thing that most online businesses fail to understand is engagement.
You can engage your audience in various ways by creating exciting content such as polls, quizzes, videos, live videos, topical posts and even by sharing curated content that is interesting and relevant to your audience.
Social media is not a one-way street. You to engage and interact with your audience. You need to listen to what they are saying. This is turn will help you improve your products and services too.
Encourage users to write reviews
Reviews and ratings help your brand to gain credibility online. Reviews create trust and help future customers to understand more about your products. You can post the reviews you have received on your social media accounts. They can act as fresh content and help drive social signals to search engines which will lead to more awareness about your business.
Dedicate a budget to ads
Promoted ads can be a quick and efficient way to grab eyeballs. Keep aside a budget to run ads on platforms such as Facebook, Instagram, Pinterest and LinkedIn. Depending on where your target audience is mostly found, you should keep aside some money to invest in ads. Promoted ads can give you faster results than organic ads. However, be careful about splurging on promoted ads. Promoted ads that are not tactical and well-directed will just result in a waste of money.
Create a Video Strategy and Use Influencers
Different studies have shown that more than 80% of social media users use video and use platforms such as YouTube and Instagram. It is no surprise that video content consumption keeps on growing year after year.
You may need to have a video strategy of your own that is unique to your product or service. If you have a product or service that is in a crowded space of competition, then you need to try and put your signature on the videos that you produce. Hiring influencers could be one such way. Influencers have their fan following, and a good influencer video can help you gain a new audience without making a lot of efforts to break into new audience territory.
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